Knowledge-packed, informative, and engaging, the Reuters Pharma 2024 event brimmed with enlightening sessions, presentations, and scientific orators shedding light on innovative therapies and unmet needs of the healthcare sector.  

Day 1 commenced with keynote speakers shedding light on next-generation customer engagement models, mastering patient-centric metrics, amplifying strategic voice, and expediting equitable access followed by a hackathon on digital health. 

Interactive & elucidative workshops gathered the attention of every pharma enthusiast. The networking break gave opportunities for dialogue exchange between pharma professionals, C-suites, and thought leaders. Post networking break, the sessions explored topics like strengthening patient capabilities, next-generation patient capabilities, collaborations between stakeholders for advanced access, and a hackathon on market access and real-world evidence. 

Day 2 navigated topics ranging from launch strategy lift-off, deploying digital tools, the future of data-driven medical affairs, affordability, and new access models, post pipeline prosperity, excelling on social media, achieving medical omnichannel excellence, and an individual’s role in digital transformation. 

Presentations on the future of the field force, data dominance, evolving Kam capabilities, and evidence gaps in RWE provided a vivid analysis of the evolving healthcare landscape. 

Day 3 ended with closing keynote presentations and panel discussions. Also, our team visited all the booths and announced the top 10 booths based on specific criteria mentioned in the post 

Related Post: Post Conference Highlights: Reuters Events Pharma USA 2024